Building Your Ideal Client Avatar, Creatively!
In this 1:1 session we will use tried and tested creative writing techniques to go much deeper into the psychology of your ideal client.
You will leave with a crystal clear idea of who they are which will make pitching your marketing strategy effectively an absolute dream.
Secure your spot for the investment of £77.
'When you speak to everyone, you speak to no-one!'
Meredith Hill
Here's what's included . . .
The Basics - we'll think about their likes & dislikes, hobbies & interests, shopping habits & demographics . . .
Internal Conflict - a character who has no concerns becomes unbelievable pretty quickly - if there is no struggle; there is no perspective. When we understand this about our ideal client, we learn how to help them.
Pivot Points - just as we have all experienced many defining moments, so too have our ideal clients.
An interactive approach - you will be guided through a fully immersive, highly enjoyable session where I'll help you truly understand exactly who your ideal clients are.
Does this sound familiar?
You have a good idea of who your ideal client is but you find it tricky to target them with your messaging?
You know where they shop and what they buy but you're not exactly sure why?
You know that the perfect people are out there for your product or services but you need a little help with bringing them to you?
I CAN HELP YOU WITH ALL OF THESE!
'Everyone is not your customer!'
Seth Godin
Your ideal client avatar is a definition of who you are selling to: someone who loves what you do, returns again and again and who talks about you to the people they know.
So, what makes this session different?
I CARE ABOUT THE DETAILS
Leaving teaching in 2019 to set up my own businesses led me on an interesting journey. I found identifying my own ideal clients challenging at first until I found the perfect formula for mixing my knowledge of creative writing techniques with building copy that converts, I can help you do so too.
I CARE ABOUT YOU
Connecting with inspirational people like you and helping you find who to target and how to target the is a real joy for me. I love helping fellow entrepreneurs scale their businesses to where they deserve to be.
Curious about the founder . . .
Suzanne developed a love for creative and reflective writing during her 20 year teaching career where she specialised in teaching this art form to Advanced Higher students.
Leaving this career to develop new businesses led to a journey of self-discovery, positive psychology and mindset and this, combined with the urge to continue teaching and be immersed in the world of creative writing never left her and so, early in 2023, The Curious Wolf was born. The link between creative writing techniques and business growth sessions has been a revelation, an epiphany and an altogether excellent step forwards!
Perfectly merging her love of writing, her love of stationery and her ability to set up successful businesses, The Curious Wolf was a natural progression.
When she's not learning about something new about how to actually run an online business, she can be found walking in the woods with her husband, Richard, and her two rescue lurchers, Rudi & Pixie.
That, or drinking wine - she can often be found drinking wine.
Hélène - @smittenwithink
I thoroughly enjoyed the Building your Client Avatar session with Suzanne. A lot was covered during the hour and Suzanne was a wonderful host and provided great guidance throughout. Although I had already done some work on who my ideal client is, this session made me dig deeper and gave me the tools to explore further. I can’t wait to put it all into practice and would recommend this session to any small business owner looking to improve their marketing strategy.
Vicky - @invitingwriting
Suzanne's session about understanding your client Avatar was incredibly insightful. It really did make me think on a whole other level. She asked really interesting questions which allowed us to delve deep into the process and it's helped me keep this in mind in a way that no other has previously. I shall be very interested in further courses and calls to come. Thank you Suzanne, wishing you the best of luck with your new venture!
The FAQs
WHERE & WHEN IS THE SESSION TAKING PLACE?
Online.
The booking link will take you to a calendar where you can choose a time that suits you.
WHAT IS THE INVESTMENT?
A one off payment of £77 which can be made securely using any of the buttons on this page.
WHAT IS INCLUDED?
60 minute immersive and inclusive 1:1 session
A structure & resources for building Ideal client avatars that can be used again and again.
DO I NEED TO HAVE MY OWN BUSINESS?
No, absolutely not, I've worked with many wonderful people working within a company who are keen to increase their marketing skills.
GET IN TOUCH
Didn’t find your answer, and want to learn more before signing up?
I totally understand! Contact me below and I'll get right back to you to answer any questions you might have.